angry letter: Daves (draft)

1424 Ala Aolani Street

Honolulu, Hawaii, 96819

November 15, 2012

Dave’s Ice Cream Inc.

98-820 Moanalua Road

Aiea, Hawaii, 96701

Dear Dave’s Ice Cream incorporations,

Everyone I’ve come to know is in love with the various, delicious ice cream flavors served at Dave’s. All residents in Hawaii are bound to know about your famous flavors and deserts that are constantly served at all locations. It’s no question of why it’s such a well-known ice cream parlor in Hawaii.

Of course I am a big fan of Dave’s myself. But from the recent trips I’ve made to this establishment, it was pretty disappointing. Within the past three trips I’ve made to Dave’s Ice Cream, the story was always the same. Before, I’d receive a generous amount of ice cream inside an ordinary cup size. Unfortunately, The amount of ice cream being served has decreased dramatically. It’s understandable that you’re running a business and conserving money, but those large serving sizes is what made Dave’s the Hawaiian hotspot. It’s unsatisfying to see the ice cream servings not even pass the top of the cup, barely reaching it.

Going with these unreasonable sizing proportions, the pricing is way too much for the ice cream sizes to be forgiven. I ordered my ice cream as a size small. Knowing that this particular size cost around four dollars, it was expected that they’d give a decent amount. Slowly scooping the ice cream into my cup, out came a single scoop less than the size of my fist. Then looking towards the customer right next to me, it seemed unfair. A little girl had ordered a keiki sized ice cream and it was practically the same size as my order, it’s just that mines were over a dollar more. This action shocked me, as well as my family, because Dave’s isn’t the same place it was a year ago.

Seeing how Dave’s is under new management as well as having new employees, it was expected that Dave’s would improve itself and not become worse. Obviously, we were wrong. After receiving my unsatisfying ice cream, my mother, being disappointed and angered, confronted the server. She politely told the server that the size of the ice cream with the price made it unreasonable. It became clear that the server didn’t have too much experience and isn’t a people person. All he did was suggest that we’d ordered a different size where we would get more ice cream. This action had no Aloha in it what so ever.

I can see that your business decision changed and you’re looking towards more money and conserving your products. But Dave’s isn’t the Dave’s that Hawaii has come to know and love. The high expectations have changed for this parlor and have been angering many others. All you need to do is give your customers the amount they paid for, then you’ll have all of them coming back.

Sincerely,

Taylor Takahashi